Eye-tracking can reveal hidden customer and business problems that remain unnoticed during digital product development. When is it worth using and when should you choose other research methods instead?
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From day one, our UX/UI design intern was sitting in on real project discussions and contributing her perspective. "Even though I don't have much experience yet, the team regularly asked for my opinion," she reflects on her two-week experience.
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Brick-and-mortar stores are experiencing an identity crisis. To be commercially meaningful while attracting digitally-minded customers, they need to redefine their role in the marketing mix.
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AI-powered synthetic data is transforming user research. As "synthetic users" gain popularity for rapid testing, the key question remains: can artificial insights replace real human feedback?
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A well-designed employee experience can leverage productivity, salvage reputation, or create new sources of revenue – even in places you wouldn’t expect, like a regional hospital.
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