Minimum Viable Podcast #29: Future of pharmacy
Jana Kutlíková from Dr. Max: "We are the first point of contact in illness."
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Three case studies on omnichannel consistency
Omnichannel customer experience isn’t just about a brand's presence on multiple platforms—it’s about integrating them into one seamless whole. Yet, most brands fail to grasp this concept.
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In the sea of product ideas, how to recognize the most beneficial ones?
Validating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.
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Minimum Viable Podcast #28: Business design
Alžbeta Ivanovičová from Lighting Beetle*: "Business design helps build a competitive edge."
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The new reality shapes how consumers perceive brands. How to stay relevant?
The way people build relationships with brands has dramatically changed over the past five years. Yet, not all brands are keeping up. Our framework Experience identities offers a solution.
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