Confusing CX and UX or pursuing one in isolation leads to inefficient investments and missed opportunities. This guide helps distinguish how these disciplines differ and overlap, and how to set them up to jointly maximize design's impact on your organization.
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Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
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Master stakeholder management to transform your CX initiatives into real organizational impact through strategic mapping, coalition building, and trust.
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Eye-tracking can reveal hidden customer and business problems that remain unnoticed during digital product development. When is it worth using and when should you choose other research methods instead?
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From day one, our UX/UI design intern was sitting in on real project discussions and contributing her perspective. "Even though I don't have much experience yet, the team regularly asked for my opinion," she reflects on her two-week experience.
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