It's not about who your customers are, but how they behave
Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
Read moreCategory
en
The CX leader's guide to managing stakeholders
Master stakeholder management to transform your CX initiatives into real organizational impact through strategic mapping, coalition building, and trust.
Read more
Eye-tracking: Effective tool or unnecessary expense?
Eye-tracking can reveal hidden customer and business problems that remain unnoticed during digital product development. When is it worth using and when should you choose other research methods instead?
Read more
Inside the internship experience
From day one, our UX/UI design intern was sitting in on real project discussions and contributing her perspective. "Even though I don't have much experience yet, the team regularly asked for my opinion," she reflects on her two-week experience.
Read more
The Future of Brick-and-Mortar: 4 strategies for success in the digital age
Brick-and-mortar stores are experiencing an identity crisis. To be commercially meaningful while attracting digitally-minded customers, they need to redefine their role in the marketing mix.
Read more