Desirability: Why usability testing ≠ good product
To make sure that a new service will be successful, you should start by trying to answer a simple question: "Will my target customer want to use and pay for this service?"
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CX and Metrics: How to measure the ROI of a good customer experience
Want to launch a new CX initiative, but your superiors want to see a financial benefit? Set up metrics to show leadership that a better customer experience can actually earn them money.
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Minimum Viable Podcast #23: CX in logistics
Alexander Jančo from Packeta: "Everyone claims to be customer-oriented, but that isn't enough for me. We want to be customer-obsessed."
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Minimum Viable Podcast #22: Future Thinking
Lucia Ciranová from the Government Office of the Slovak Republic: "When you’re working on something that should be innovative in 2 years, you have to think 15 years ahead"
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What designing for Škoda infotainment taught us about HMI
When designing human-machine interfaces, the context in which the interaction happens is crucial. Car infotainment taught us 5 rules valid for whatever HMI you design.
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