Validating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.
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Jana Kutlíková from Dr. Max: "We are the first point of contact in illness."
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The way people build relationships with brands has dramatically changed over the past five years. Yet, not all brands are keeping up. Our framework Experience identities offers a solution.
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Download our report revealing the new consumer funnel and find out how to redefine your brand's position on the market through the Experience Identities framework.
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Alžbeta Ivanovičová from Lighting Beetle*: "Business design helps build a competitive edge."
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