Ideas for enhancing customer experience don't fall from the sky. Luckily, there are techniques to help you build a repository of relevant opportunities ready for validation.
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Michal Šimkovič alias Musho: “I've never put a box around what is my job and what isn't. I do whatever is needed. There's no such thing as a small task."
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To make sure that a new service will be successful, you should start by trying to answer a simple question: "Will my target customer want to use and pay for this service?"
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Want to launch a new CX initiative, but your superiors want to see a financial benefit? Set up metrics to show leadership that a better customer experience can actually earn them money.
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Alexander Jančo from Packeta: "Everyone claims to be customer-oriented, but that isn't enough for me. We want to be customer-obsessed."
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