Business Objective Canvas
Every project starts with a question. This canvas helps you ask the right one – and find the answer before you start working.
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How we helped Martinus bookstores convert undecided customers into readers
A case study on how a deep understanding of customer needs increases sales while reducing costs. Discover how we used design sprints and merchandising experiments to create a system that fulfills Martinus’ mission – connecting people with books and encouraging regular reading.
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When a loyalty program benefits both the brand and the customer
A successful loyalty program stands on three pillars: meaningful benefits, strong data, and a clear business objective. Connecting these elements into a system drives engagement and increases long-term customer value, instead of becoming just another drop in the ocean.
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UX and CX: Why one without the other isn't enough
Confusing CX and UX or pursuing one in isolation leads to inefficient investments and missed opportunities. This guide helps distinguish how these disciplines differ and overlap, and how to set them up to jointly maximize design's impact on your organization.
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It's not about who your customers are, but how they behave
Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
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