For agency like us, it's quite easy to see how customer-oriented our clients are. The challenges that companies face are often repeated, and this has allowed me to prepare a simple model of CX maturity.
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Customer experience is not determined solely by good UX. In the design process, we also encounter opportunities that influence the entire CX and the client's business.
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"Design is a good tool for envisioning the future," says Designer and consultant Anton Schubert.
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Innovate, validate and launch successful products & services.
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Map the riskiest assumptions that could kill your idea.
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