Author

Viktor Šmidák

Aspiring marketing connoisseur, trying new flavor of advertising every day. Interested in everything interesting while staying uninteresting himself.

Resistant stakeholders? Use metrics they already rely on

Posted by Viktor Šmidák on July 4th, 2023

Getting stakeholders involved in CX initiatives can be an uphill battle. But defining a common interest can accelerate your cross-department efforts.

Posted by Viktor Šmidák on May 30th, 2023

Eva Šípková z Alzy: "Naša vízia je objednanie myšlienkou, doručenie teleportom."

Posted by Viktor Šmidák on March 28th, 2023

Tomáš Ulej z Martinusu: “Cesta k tým najlepším riešeniam je cez faily.”

Posted by Viktor Šmidák on February 24th, 2023

Head of digital Michal Čudrnák z SNG: "Vieme byť len takí dobrí, aká dobrá je výstava."

Posted by Viktor Šmidák on January 20th, 2023

Discovery manager BoB Marvan z Avastu (Gen Digital): "Keď ľudia agilite neuveria, môžete sa postaviť aj na hlavu."