Author

Viktor Šmidák

Aspiring marketing connoisseur, trying new flavor of advertising every day. Interested in everything interesting while staying uninteresting himself.

Minimum Viable Podcast #19: Customer Experience Maturity

Posted by Viktor Šmidák on August 1st, 2023

"The level of CX in Slovak organisations has caught up with the global standards over the past year." says Juraj Blichar, Head of Production in Lighting Beetle*

Vzdorujúci stakeholderi? Použite metriky, ktorým sami veria

Posted by Viktor Šmidák on July 4th, 2023

Zapájanie stakeholderov do CX iniciatív môže byť veľkou výzvou. Vaše úsilie prepájať oddelenia urýchli, ak si s nimi definujete spoločné záujmy.

Resistant stakeholders? Use metrics they already rely on

Posted by Viktor Šmidák on July 4th, 2023

Getting stakeholders involved in CX initiatives can be an uphill battle. But defining a common interest can accelerate your cross-department efforts.

Minimum Viable Podcast #18: CX v komplexnom prostredí

Posted by Viktor Šmidák on May 30th, 2023

Eva Šípková z Alzy: "Naša vízia je objednanie myšlienkou, doručenie teleportom."

Minimum Viable Podcast #17: Explorácia

Posted by Viktor Šmidák on March 28th, 2023

Tomáš Ulej z Martinusu: “Cesta k tým najlepším riešeniam je cez faily.”