Author

Viktor Šmidák

Aspiring marketing connoisseur, trying new flavor of advertising every day. Interested in everything interesting while staying uninteresting himself.

Minimum Viable Podcast #18: CX v komplexnom prostredí

Posted by Viktor Šmidák on May 30th, 2023

Eva Šípková z Alzy: "Naša vízia je objednanie myšlienkou, doručenie teleportom."

Minimum Viable Podcast #17: Explorácia

Posted by Viktor Šmidák on March 28th, 2023

Tomáš Ulej z Martinusu: “Cesta k tým najlepším riešeniam je cez faily.”

Minimum Viable Podcast #16: Zákaznícka skúsenosť v kultúre

Posted by Viktor Šmidák on February 24th, 2023

Head of digital Michal Čudrnák z SNG: "Vieme byť len takí dobrí, aká dobrá je výstava."

Minimum Viable Podcast #15: Discovery fáza a dual-track agile

Posted by Viktor Šmidák on January 20th, 2023

Discovery manager BoB Marvan z Avastu (Gen Digital): "Keď ľudia agilite neuveria, môžete sa postaviť aj na hlavu."

Shift from building to experimenting

Posted by Viktor Šmidák on December 22nd, 2022

Creating a new product or feature is risky. Risk means that you potentially are going to waste money and time. So how to avoid burning resources? You need to iterate really fast to maximize your learning.