Author

Michal Blažej

Usability expert and NN/g UX certificate holder co-founded and runs the UX studio LB *. Together with 40 colleagues, he helps globally important companies create understandable products and services.

Čakáte od svojich zákazníkov riešenia? Veľa šťastia

Posted by Michal Blažej on September 7th, 2022

Je úplne logické, že zákazník chce len to, čo je najlepšie preňho. Nechcite od neho, aby dizajnoval za vás. Môžete zostať švorc.

Think customers have solutions? This will change your mind

Posted by Michal Blažej on September 7th, 2022

Customers only want what’s best for them. If you let them design for you, your business could go broke.

Ako využívate zákaznícke dáta vy?

Posted by Michal Blažej on April 21st, 2022

Ak zákaznícke poznatky využívate len na úpravu rozhodnutí, ktoré robia stakeholderi za zavretými dvermi, máte stále priestor na zlepšenie.

Here is why you don't fully utilize customer data

Posted by Michal Blažej on April 21st, 2022

Do you think customer centric approach is about mastering UX in the product development phase? We believe the process starts much earlier.

Štúdia o úrovni Customer Experience na Slovensku

Posted by Michal Blažej on February 23rd, 2022

Štúdia od Lighting Beetle* o tom, ako sa firmám na Slovensku darí uplatňovať zákaznícky orientovaný prístup.