Author

Dominika Babulicová

Marketer with passion in building communities around brands with a positive impact— LB* during working hours, TEDxBratislava on her spare time.

Lean experiments with Exponea to improve homepage navigation

Posted by Dominika Babulicová on December 11th, 2019

Lean experiments help us validate our hypothesis in a short period of time, define their feasibility and prioritize their implementation in a roadmap.

Trnavská poliklinka bude inovovaná podľa návrhu od LB* a What architects

Posted by Dominika Babulicová on October 27th, 2019

Náš návrh prináša koncept námestí s otvorenou recepciou, zázemím pre mamičky aj novým foodcourtom.

Minimum Viable Podcast #1: Analytik Adam Marek

Posted by Dominika Babulicová on August 1st, 2019

“Každý nápad je len hypotéza, ktorú treba overiť.”

Improve your product value with the Jobs-to-be-done framework

Posted by Dominika Babulicová on June 14th, 2019

Improve your business, design and marketing strategy with the Jobs-to-be-done framework (JTBD) and build products and services that your customers love.

Design systems—a holy grail of customer-centric companies

Posted by Dominika Babulicová on April 2nd, 2019

Design system – the mighty source of universal truth for every customer-centric company. But how does it actually affect your project team and is it worth building one on your own?