Zamieňanie CX a UX alebo izolovaná snaha o jedno alebo druhé vedie k neefektívnym investíciám. Sprievodca pomôže rozlíšiť, v čom sa disciplíny líšia a kde sa prekrývajú a ako ich nastaviť tak, aby spoločne maximalizovali dopad na organizáciu.
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Confusing CX and UX or pursuing one in isolation leads to inefficient investments and missed opportunities. This guide helps distinguish how these disciplines differ and overlap, and how to set them up to jointly maximize design's impact on your organization.
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Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
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Tradičná segmentácia zákazníkov podľa veku či lokality je v dnešnej dobe nedostatočná. Firmy potrebujú pochopiť, ako zákazníci premýšľajú a čo ich motivuje pri rozhodovaní.
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Master stakeholder management to transform your CX initiatives into real organizational impact through strategic mapping, coalition building, and trust.
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