Author

Alžbeta Ivanovičová

After years leading product and sales teams, Alžbeta now transforms her experience into business consultancy. She loves sports and never works on Friday – except teaching great topics at LB* Academy.

CX and Metrics: How to measure the ROI of a good customer experience

Posted by Alžbeta Ivanovičová on January 25th, 2024

Want to launch a new CX initiative, but your superiors want to see a financial benefit? Set up metrics to show leadership that a better customer experience can actually earn them money.

CX a metriky: Ako merať návratnosť dobrého zákazníckeho zážitku

Posted by Alžbeta Ivanovičová on January 25th, 2024

Chcete zaviesť novú CX inciatívu, ale nadriadení chcú vidieť finančný prínos? Nastavte si metriky, ktoré vedeniu ukážu, že lepší zákaznícky zážitok môže skutočne zarábať.

10 Commandments of Product Discovery

Posted by Alžbeta Ivanovičová on May 4th, 2023

If you don't want to risk investing thousands of euros in an undesirable or unprofitable functionality, pay enough attention to Discovery – the phase of exploring product ideas.

Desatoro optimálnej Product Discovery

Posted by Alžbeta Ivanovičová on May 4th, 2023

Ak nechcete riskovať, že investujete tisícky eur do nezaujímavej alebo nerentabilnej funkcionality, venujte dostatočnú pozornosť Discovery – fáze objavovania produktových príležitostí.

Want better CX? Start building product teams

Posted by Alžbeta Ivanovičová on October 14th, 2022

For a long time, project management has been the thing to swear by in the IT world. It is not bad per se but it operates with an approach that isn’t suitable for digital product creation.