Author

Alžbeta Ivanovičová

After years leading product and sales teams, Alžbeta now transforms her experience into business consultancy. She loves sports and never works on Friday – except teaching great topics at LB* Academy.

It's not about who your customers are, but how they behave

Posted by Alžbeta Ivanovičová on October 3rd, 2025

Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.

Nezáleží na tom, kto sú vaši zákazníci, ale ako sa správajú

Posted by Alžbeta Ivanovičová on October 3rd, 2025

Tradičná segmentácia zákazníkov podľa veku či lokality je v dnešnej dobe nedostatočná. Firmy potrebujú pochopiť, ako zákazníci premýšľajú a čo ich motivuje pri rozhodovaní.

Produktových nápadov býva veľa. Ako spoznať tie najprínosnejšie?

Posted by Alžbeta Ivanovičová on January 30th, 2025

Overiť nápad predtým, ako ho pošlete do produkcie, znie ako samozrejmosť. Mnohé firmy však pri validácii zabúdajú, ktorý aspekt nápadu či hypotézy vlastne overujú.

In the sea of product ideas, how to recognize the most beneficial ones?

Posted by Alžbeta Ivanovičová on January 30th, 2025

Validating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.

5 principles of service design for easier service creation

Posted by Alžbeta Ivanovičová on June 27th, 2024

Improving existing and creating new services is a natural progress in any company's growth. The process becomes easier when you apply the 5 principles of service design into practice.