It's not about who your customers are, but how they behave
Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
Read moreTraditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
Read moreTradičná segmentácia zákazníkov podľa veku či lokality je v dnešnej dobe nedostatočná. Firmy potrebujú pochopiť, ako zákazníci premýšľajú a čo ich motivuje pri rozhodovaní.
Read moreOveriť nápad predtým, ako ho pošlete do produkcie, znie ako samozrejmosť. Mnohé firmy však pri validácii zabúdajú, ktorý aspekt nápadu či hypotézy vlastne overujú.
Read moreValidating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.
Read moreImproving existing and creating new services is a natural progress in any company's growth. The process becomes easier when you apply the 5 principles of service design into practice.
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